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*All items will import from UK
Imported from UK store
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High quality pigments and ideal durability.
| Colour | Deep Purple |
| Container Type | Bottle |
| Benefits | Color Vibrancy & Conditioning |
| Brand Name | La Riche |
| Item Form | Semi-permanent |
| Hair Type | All |
| Number of Items | 1 |
| Manufacturer | LA RICHE |
| Global Trade Identification Number | 05034843001790 |
| Package Size Name | 88ml |
| Set Name | Deep Purple |
| Recommended Uses For Product | hair dyeing |
| Suitable Hair Colour | Purple |
| Model Number | x |
| Manufacturer Part Number | Does Not Apply |
| Product Dimensions | 50 x 50 x 28 cm; 100 g |
| Manufacturer | LA RICHE |
| Item model number | x |
| Material Features | Gentle on hair, semi-permanent, washes out gradually |
| Material Type Free | Not tested on animals |
| Full Cure Time | 6E+1 Minutes |
| Hair Color Permanence | Semi-Permanent |
| Unit Count | 1 count |
| Package information | Bottle |
| Product benefits | Color Vibrancy & Conditioning |
| Brand | La Riche |
| Material feature | Gentle on hair, semi-permanent, washes out gradually |
Ideal for those who enjoy bold, bright colors and want to make a striking impression with deep purple hair.
Great for individuals seeking a temporary hair color that washes out over time, allowing for frequent style changes.
Perfect for hairstylists looking to experiment with colors on clients without a long-term commitment to permanent hair dye.
Not suitable for those wanting a long-lasting color, as it's a semi-permanent option that fades over time.
### Editorial Review La Riche Directions Semi-Permanent Hair Colour in Deep Purple has garnered Considerable attention for its vibrant hue and lasting results. Customers often highlight the rich pigmentation of this hair dye, as it offers an intense, eye-catching color that stands out beautifully on various hair types. Many users appreciate the semi-permanent nature of the dye, which allows for a striking transformation without a long-term commitment, making it ideal for those looking to experiment with their look. Application seems to be a common point of satisfaction, with users finding the gel-like Consistency easy to work with and apply evenly. The product also receives applause for its conditioning elements, leaving hair feeling soft and healthy post-application, rather than dry or damaged, which can sometimes be a concern with hair dyes. In terms of longevity, the rich deep purple shade has been reported to maintain its vibrancy for several weeks, though some customers suggest that results may vary depending on hair type and initial color. There is also a general Consensus that purple shades require proper maintenance to prevent fading, which includes using color-safe shampoos and avoiding excessive sun exposure. While most customers are thoroughly pleased with the performance of La Riche Directions, a few have noted that the color may not be as deep or long-lasting on bleached or previously dyed hair, and some experienced variations in outcome based on their starting color. Nevertheless, the overwhelmingly positive feedback regarding the color intensity and application process makes this product a top choice for anyone venturing into vibrant hair colors. ### Pros and Cons **
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