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Item #:
86680018
Marketing Metrics: 50 Metrics Every Executive Should Master 1st Edition
Item #:
86680018
LKR 14501
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In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.
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What Stands Out
Comprehensive Scope
This book covers over 50 essential marketing metrics, providing executives with a thorough understanding of performance indicators crucial for strategic decision-making and business growth.
Executive Focus
Tailored for executives, it emphasizes high-impact metrics that drive results, ensuring leaders can effectively evaluate marketing performance and align strategies with overarching business objectives.
Practical Insights
Offers actionable insights and practical applications of metrics, empowering executives to utilize data effectively, improve campaign ROI, and make informed marketing decisions.
Product Details
| Publisher | Pearson P T R |
| Publication date | January 1, 2006 |
| Edition | 1st |
| Language | English |
| Print length | 359 pages |
| ISBN-10 | 0131873709 |
| ISBN-13 | 978-0131873704 |
| Item Weight | 2 pounds (910 grams) |
| Dimensions | 7.25 x 1.5 x 9.5 inches (18.4 x 3.8 x 24.1 cm) |
Who Should Buy?
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Marketing Executives
Ideal for marketing leaders wanting to enhance data-driven decision-making through understanding key performance indicators.
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Business Analysts
Useful for analysts seeking to interpret marketing data effectively, bridging analytics with actionable insights.
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Small Business Owners
Beneficial for entrepreneurs wanting to grasp metrics that drive customer engagement and business growth efficiently.
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Beginners in Marketing
Not suited for those with little to no marketing knowledge, as the terminology may be overwhelming.
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Non-Executive Employees
Inadequate for entry-level staff who do not directly engage with metrics or strategy development regularly.
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Very Advanced Marketers
May not provide sufficient depth for seasoned professionals searching for highly specialized metric insights.
Product Description
Marketing Metrics: 50 Metrics Every Executive Should Master 1st Edition
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Customer Questions & Answers
-
Question:
Can all calculations be performed without the need for specialized tools?
Answer: Yes, all calculations can be done either by hand or with basic spreadsheet techniques. -
Question:
How does the book help marketers in evaluating their strategies and tactics?
Answer: The book introduces powerful marketing metrics that can be used to evaluate strategies and tactics effectively. -
Question:
Why is gaining fluency in marketing metrics becoming crucial for marketers?
Answer: Gaining fluency in marketing metrics is becoming crucial because few marketers will rise to senior executive levels without it in the coming years.
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LKR 14501
Order now and get it around Wednesday, July 15
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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Features & Benefits
- Introduces powerful marketing metrics for evaluating strategies and tactics
- Comprehensive coverage includes various aspects like promotional strategy, customer perceptions, market share, customer profitability, and more
- Teaches how to use a dashboard of metrics to view market dynamics accurately
- Shows how to apply each metric, understand tradeoffs, and use them successfully
- Demonstrates using marketing metrics as leading indicators to identify new opportunities
- Calculations can be done by hand or with basic spreadsheet techniques