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Item #:
5551090
The Content Trap: A Strategist's Guide to Digital Change
Item #:
5551090
LKR 8897
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Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity.
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What Stands Out
Strategic Insights
Offers a deep understanding of digital transformation strategies, equipping readers with the tools needed to navigate complex changes in the content landscape effectively.
Practical Frameworks
Provides actionable frameworks and models, allowing strategists to implement and adapt strategies tailored to their unique organizational challenges and opportunities in the digital space.
Expert Author
Written by a seasoned strategist, the book combines extensive industry experience with academic rigor, ensuring readers receive credible advice and relevant case studies for real-world application.
Product Details
| Publisher | Random House |
| Publication date | October 18, 2016 |
| Language | English |
| Print length | 464 pages |
| ISBN-10 | 0812995384 |
| ISBN-13 | 978-0812995381 |
| Item Weight | 1.6 pounds (730 grams) |
| Dimensions | 6.35 x 1.54 x 9.55 inches (16.1 x 3.9 x 24.3 cm) |
Who Should Buy?
-
Digital Marketers
Professionals seeking to understand content strategies and digital transformation will find practical insights in this guide.
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Business Strategists
Those involved in strategic planning can gain valuable perspectives on adapting to digital changes in the market.
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Content Creators
Writers and content developers will benefit from the frameworks for effective content creation in a digital landscape.
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General Readers
Casual readers looking for entertainment may find the focus on digital strategy too technical and unengaging.
Product Description
The Content Trap: A Strategist's Guide to Digital Change
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Customer Questions & Answers
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Question:
What approach does Bharat Anand advocate for digital transformation?
Answer: Bharat Anand encourages fostering connectivity over solely focusing on content. -
Question:
What is emphasized as the key factor for companies' success?
Answer: Success hinges on recognizing how content drives customers' connectivity. -
Question:
What is the main message conveyed in 'The Content Trap'?
Answer: The importance of understanding the connection between content, connectivity, and strategic choices to thrive in the digital landscape.
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LKR 8897
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Features & Benefits
- Focus on fostering connectivity, not solely creating content.
- Recognize how content facilitates customers' engagement.
- Discover related opportunities instead of protecting content value.
- View choices as interconnected rather than imitating competitors.
- Navigate risks associated with direct customer reach and interaction.
- An essential playbook for managing digital changes effectively.
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