Item #:
29359424
Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
77% of respondents would recommend this to a friend
Item #:
29359424
LKR 12923
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Ad Critique teaches advertising, marketing, and management students how to effectively judge and critique creativity in advertising.
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What Stands Out
Comprehensive Analysis
Offers in-depth techniques to dissect advertisements, empowering marketers and advertisers to understand what makes an ad effective, thereby enhancing their ability to create compelling campaigns.
Practical Frameworks
Provides actionable frameworks for deconstructing ads, equipping readers with tools that facilitate the creation of their own impactful advertising strategies that resonate with target audiences.
Expert Insights
Combines insights from advertising professionals, ensuring that readers are informed by industry best practices, elevating their understanding and application of effective advertising techniques.
Product Details
| Publisher | SAGE Publications, Inc |
| Publication date | December 14, 2011 |
| Edition | 1st |
| Language | English |
| Print length | 216 pages |
| ISBN-10 | 1412980534 |
| ISBN-13 | 978-1412980531 |
| Item Weight | 14.5 ounces (411.08 grams) |
| Dimensions | 7.7 x 0.5 x 9.2 inches (19.6 x 1.3 x 23.4 cm) |
Who Should Buy?
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Advertising Professionals
Ad critics, copywriters, and marketers looking to enhance their skills in creating more effective advertising campaigns.
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Students of Marketing
Students studying advertising or marketing can benefit from learning how to analyze ads critically for academic success.
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Business Owners
Entrepreneurs and small business owners interested in mastering advertisement effectiveness to increase sales and brand visibility.
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Casual Readers
Individuals without an interest in advertising may find the content too specialized and unengaging for casual reading.
Product Description
Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
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LKR 12923
Order now and get it around Tuesday, October 06
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
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Features & Benefits
- Provides essential skills for critiquing advertising.
- Designed for both marketing and creative students.
- Facilitates constructive dialogue in classroom settings.
- Includes practical instruction for real-world applications.
- Enhances creativity understanding and judgment.
- Supports the development of valuable critique abilities.
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