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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
“Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.”
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
Item #: 23870861

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)

Item #: 23870861

LKR 14417

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“Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.”
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What Stands Out

Comprehensive Insights
Offers an in-depth exploration of consumer data analysis, equipping marketers with tools to derive actionable insights and enhance decision-making processes in a rapidly evolving digital landscape.
Updated Techniques
This 2nd edition incorporates the latest trends and methodologies in digital marketing analytics, ensuring readers have access to the most relevant and effective strategies for maximizing digital campaigns.
User-Friendly Approach
Written in an accessible style, this book breaks down complex concepts into digestible segments, making it ideal for beginners and professionals looking to strengthen their digital marketing prowess.

Product Details

Discover the power of digital marketing analytics and make sense of consumer data in today's digital world with the Que Biz-Tech 2nd Edition. Shop now at Ubuy Sri Lanka.
Item Weight1.5 lbs (680 grams)

Who Should Buy?

Suitable For
  • Marketing Professionals

    Ideal for marketers seeking to enhance their skills in analyzing consumer data for better decision-making.

  • Business Analysts

    Helpful for analysts who want to understand digital marketing metrics and leverage data for strategic insights.

  • Students of Marketing

    Great resource for students studying digital marketing, providing foundational knowledge in analytics and consumer behavior.

Not Suitable For
  • Beginners in Marketing

    Not suitable for those with no prior marketing knowledge, as the content may be too advanced.

  • General Audience

    Not intended for a general audience without a specific interest in digital marketing or data analytics.

  • Non-Technical Readers

    May pose challenges for readers uncomfortable with data concepts or analytical techniques presented in the book.

Product Description

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)

Have any Query? Chat with us

Customer Questions & Answers

  • Question: What is the main focus of 'Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World'?

    Answer: The book primarily focuses on how to effectively analyze consumer data in a digital context. It delves into various analytical techniques that marketers can apply to understand consumer behavior and enhance decision-making processes. By employing data-driven strategies, marketers can optimize their campaigns and improve customer engagement, making it critically important for anyone in the field of digital marketing.
  • Question: Who is the target audience for this book?

    Answer: The target audience includes digital marketing professionals, students studying marketing, and anyone interested in leveraging data for marketing strategies. It serves as an essential resource for marketers looking to enhance their analytical skills and understand the digital landscape, providing practical insights relevant for both novices and experienced practitioners.
  • Question: What are some key concepts covered in the book?

    Answer: Key concepts include big data analytics, consumer journey mapping, and how to use metrics to drive marketing decisions. The book also emphasizes the importance of understanding customer segmentation and the role of social media analytics in shaping marketing strategies. These concepts are vital for marketers aiming to make informed decisions to enhance their campaigns and maximize outreach.
  • Question: What analytical tools are discussed in the book?

    Answer: The book covers a variety of analytical tools such as Google Analytics, social media analytics platforms, and customer relationship management (CRM) systems. These tools are crucial for gathering insights from consumer data, allowing marketers to track performance, measure ROI, and refine their marketing strategies based on real data.
  • Question: How does the book address the challenges of digital marketing analytics?

    Answer: It addresses challenges such as data overload and the interpretation of vast datasets by providing frameworks for effective analysis. The author emphasizes techniques to prioritize relevant data, understand customer insights and make sense of changing trends, helping marketers overcome barriers in utilizing analytics effectively.
  • Question: What practical applications does the book offer?

    Answer: The book provides case studies and practical scenarios that illustrate how data analytics can influence marketing campaigns. For example, it explores how businesses can use data to target specific consumer segments or improve customer retention strategies. These real-world applications make the theories discussed more tangible for readers.
  • Question: Is this book suitable for beginners in digital marketing?

    Answer: Yes, it is suitable for beginners but also valuable for seasoned marketers. The book offers foundational knowledge about digital marketing analytics while also covering advanced concepts that provide insights for experienced professionals. This dual approach makes it a versatile resource for anyone looking to deepen their understanding of consumer data.
  • Question: What sets this book apart from other marketing analytics books?

    Answer: This book stands out by combining theoretical frameworks with actionable insights, focusing specifically on the nuances of digital marketing analytics. It emphasizes the integration of consumer data analysis into marketing strategies, making it distinctive in its applicability and relevance to current digital marketing trends.
  • Question: How does the book help in understanding consumer behavior?

    Answer: It helps by providing detailed insights into the factors influencing consumer behavior and how data analytics can uncover these patterns. By understanding these elements, marketers can tailor their approaches to better align with consumer needs, enhance brand loyalty, and drive conversion rates.
  • Question: Where can I buy 'Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World Que Biz-Tech 2nd Edition'?

    Answer: You can purchase 'Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World Que Biz-Tech 2nd Edition' on Ubuy. They offer a user-friendly platform for finding the book, along with assistance in navigating your purchasing options within Sri Lanka.

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LKR 14417

Order now and get it around Tuesday, July 14

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Features & Benefits

  • Learn to use digital marketing analytics to distill maximum value from your data.
  • Craft personalized experiences for each customer based on their needs and behavior.
  • Measure and track the performance of all digital channels.
  • Utilize digital data for strategic planning, product development, and HR.
  • Optimize digital content in real-time using advanced tools and processes.
  • Identify and understand your most important audiences across the digital ecosystem.

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