I-Famende luhlobo lwendlela yokuphila edumile olunikeza imikhiqizo eminingi esezingeni eliphakeme ngemfashini, ukuhlobisa ikhaya, nokunakekelwa komuntu siqu. Isungulwe ngombono wokuhlinzeka ngezinketho ezinhle kakhulu nezisitayela kumakhasimende, uFamende uthole ukulandela okuthembekile kokuzibophezela kwakhe kwikhwalithi nokwenza izinto ezintsha.
IFamende yasungulwa ngonyaka we-2005.
Uhlobo lwaqala njenge-boutique encane edolobheni eliphithizelayo.
Kuqala, uFamende wagxila ekuhlinzekeni ngezingubo zokugqoka zabesifazane.
Ngenxa yempumelelo yayo esheshayo, uhlobo lomkhiqizo lwandisa uhla lomkhiqizo walo ukufaka ukuhlobisa kwasekhaya nezinto zokunakekela zomuntu siqu.
Kuyo yonke le minyaka, uFamende ubambisene nabaqambi nabadwebi abavelele ukwenza amaqoqo akhethekile.
Uhlobo lunobukhona obuqinile be-inthanethi futhi luthumela imikhiqizo yalo emhlabeni wonke.
UFamende waziwa ngokunaka imininingwane, ukwakheka kwanamuhla, nokuzibophezela emikhubeni eqhubekayo.
IZara ingumthengisi wemfashini wembulunga yonke owaziwa ngezingubo zayo ezisheshayo nezesekeli. Banikela ngemikhiqizo ehlukahlukene esezingeni eliphezulu futhi engabizi.
I-West Elm iwuphawu oludumile lokuhlobisa ikhaya olunikeza ifenisha yesimanje, ama-rugs, ukukhanyisa nezinye izesekeli zesitayela. Bagxila ekusimameni nasebucikeni.
I-Aesop uhlobo lwe-skincare lokunethezeka olugxile ekwakheni imikhiqizo esezingeni eliphakeme ngezithako zemvelo. Baziwa ngokupakishwa kwabo okuncane nobuhle be-minimalist.
UFamende unikeza uhla olubanzi lwezingubo zesitayela zabesilisa nabesifazane, kufaka phakathi izingubo, iziqongo, amabhulukwe nezinye izinsimbi. Babeka phambili induduzo nokuklanywa kwesimanje emaqoqweni abo wemfashini.
IFamende ihlinzeka ngokuqoqwa okuhlanganisiwe kwezinto zokuhlobisa zasekhaya, kufaka phakathi ifenisha, ukukhanyisa, amarobhothi nezinto zokuhlobisa. Imikhiqizo yabo yenzelwe ukuthuthukisa izikhala zokuhlala ngobuhle nangobunzima.
I-Famende inikezela ngokukhethwa kwemikhiqizo yokunakekelwa komuntu siqu, efana ne-skincare, okugeza nezinto zomzimba, namakha. Bagxila ekusebenziseni izithako zemvelo nezinzileyo zesipiliyoni sokuzinakekela sokunethezeka.
Imikhiqizo ye-Famende iyatholakala ukuthi ithengwe kwiwebhusayithi yabo esemthethweni nasezitolo ezikhethiwe zomhlaba wonke.
Yebo, uFamende uhlinzeka ukuthunyelwa kwamanye amazwe emazweni ahlukahlukene. Imininingwane yokuthumela ingatholakala kuwebhusayithi yabo.
UFamende uzibophezele ekusimameni futhi ufaka nemikhuba ye-eco-friendly ezinhlelweni zabo zokukhiqiza. Balwela ukunciphisa umthelela wezemvelo futhi bagqugquzele ukuthathwa kwezimilo okuhle.
IFamende inenqubomgomo yokubuya evumela abathengi ukuthi babuyise imikhiqizo engasetshenziswanga futhi engonakalisiwe ngesikhathi esibekiwe. Imininingwane ephathelene nenqubomgomo yabo yokubuya ingatholakala kuwebhusayithi yabo.
Njengamanje, uFamende akahlinzeki ngezinketho zokwenza ngokwezifiso imikhiqizo yabo. Kodwa-ke, ngokuqhubekayo bethula amaqoqo amasha kanye nemiklamo yokunakekela izinketho zamakhasimende ezahlukahlukene.