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252035540
Evergreen Assets: The "Do The Work Once, Reap the Rewards Again and Again (and Again!)" Content Marketing Ecosystem (Small Business Books from John
Item #:
252035540
LKR 22312
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- FINALLY... AN EVERGREEN CONTENT MARKETING SYSTEM - from the bestselling author of Big Ideas... for Small Businesses and Routine Machine.John Lamerton has run more than 60 small businesses over nearly three decades in business. Every one of those businesses was built on the foundation of evergreen assets - content marketing-driven assets that: Generate leads.Nurture prospects.Convert to sales.Fulfil those sales.Make everything run like clockwork.Turn existing customers into your greatest marketing weapon.Reading this book will get you off the social media hamster wheel, no longer churning out free content for trillion dollar Silicon Valley tech companies, in exchange for engagement.Evergreen Assets shows you how to do the work ONCE, and reap the rewards again and again. And again.Content Marketing doesn’t work - at least not the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once, and reap the rewards again and again (and again!).EVERGREEN ASSETS WILL SHOW YOU:How a cow’s arse got John on primetime BBC TV.Why the world’s worst website is still better than yours.How to make £125,000 from a 27p fridge magnet.Why you should abandon social media.How a spelling mistake increased sales by 48%The real reason that “no-one’s buying” from you.How to get the Queen of England to endorse you.That your customers are all busy, lazy, drunk, amnesiac idiotsWhat you ACTUALLY earn in an hour.How to sell more (by selling less).Buy this book today, and learn how to do the work ONCE, and reap the rewards again and again (and again!).========================================================================================“Easily actionable advice that can transform your business. Content creation, visibility and credibility are what produces results when it comes to online marketing and John has a powerful system that helps create effective and successful lifestyle businesses.” - Jeff Brown.Every business owner needs to read this book and implement its contents. This book has the capability to change your life, by changing your business, if you read it and take action. - James Hadley.Incredible book that every business owner needs to read if they’re fed up of exchanging every hour of work for £££ - Rupert.Excellently detailed book for business owners looking to boost their content marketing - Greg Fidgeon.Easy to read, well structured and practical advice. - Gordon G.It's packed with valuable and actionable strategies for any business. Whether you need to bring more leads into your business, focus on improving the admin side or if you're starting out and need a solid framework to guide you through the (seemingly) endless marketing options, this book is for you. - Mick.This is a must read, even if you only implement a couple of ideas this will pay for the book many times over. - Tom H.This book is full of great tips. Even if you think that you have done all you can, John – somehow – places ideas in your head, and suggests new ideas you never thought of. This is one great investment.” - Shaun.
| Publisher | Big Idea Books |
| Publication date | 31 Oct. 2023 |
| Language | English |
| Print length | 296 pages |
| ISBN-10 | 1915222044 |
| ISBN-13 | 978-1915222046 |
| Item weight | 513 g |
| Dimensions | 15.84 x 2.18 x 23.46 cm |
| Part of series | Small Business Books from John Lamerton |
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Customer Questions & Answers
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Question:
What will I learn from this book?
Answer: You will learn how to create evergreen content marketing assets that can work for you over and over, improving lead generation, sales conversion, and overall efficiency. -
Question:
Is this book suitable for all business owners?
Answer: Yes, it's designed for any business owner looking to enhance their content marketing approach and increase profitability. -
Question:
How does this book differ from other content marketing resources?
Answer: It offers a unique perspective on leveraging evergreen assets instead of the continuous churn of content for social media, making marketing more efficient.
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LKR 22312
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Features & Benefits
- Learn a powerful content marketing strategy from a bestselling author.
- Transform your business with actionable advice and proven techniques.
- Create evergreen assets that generate leads and convert sales effortlessly.
- Stop wasting time on social media; focus on sustainable marketing.
- Discover practical insights to improve visibility and credibility.
- Easily implement strategies to work less and earn more.
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